Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Wednesday, February 10, 2010

How to Make Money From a Free iPhone Application

If you look in the app store you will find tons of free apps. Some may think that free apps are a waste of time but I assure you they can definitely lead to financial success with your other apps.

Use this price point when you are trying to:

- Build your app development portfolio.
If your just starting out in iPhone development, this would be a great way to showcase your skills and let others know that you are fully capable of developing quality iPhone applications.

- Release a trial version which could lead to paid version sales.
This can be extremely effective for cheap games, that have addictive properties. If you let people get a taste of your app and they enjoy it, it is very common for them to want more and be than happy to purchase the full paid version.

- Supporting another product.
If you sell a service and want to offer additional ways to use that product. Building a free iPhone app is a great way to increase customer usage.

- Generating a base for future sales conversion.
The more people use your apps, they more likely they are going to buy one in the future.

- Use it for advertising
This can be extremely lucrative if your app is downloaded enough. There are also a lot of services available now that makes advertising in your app easier than ever.

Free apps are definitely capable of generating income, you just need to know when to use them.

Sunday, November 8, 2009

Would You Pay $30 / Month for TV Via iTunes?

Pay attention now. We're not talking Apple TV. We're talking about something that Apple has been pitching to TV networks, according to Media Memo. The question for you: would you pay $30 a month to watch TV via iTunes?

As I said, it's not a proposal to extend Apple TV. Rather, Apple is presenting the offer as an extension of iTunes. iTunes already offers TV shows for purchase, but buying an episode at $2.99 a pop or a season pass at $40+, simply isn't a good option. A subscription model for all you could eat TV, now that would be a good option.

Obviously, there have been inroads in this sort of thing with both Hulu and Netflix. Apple has a ready-made and nearly captive audience with iTunes, though. Seriously, iTunes does have a large base of customers already.

However, content providers already work significantly with Apple and iTunes, and they haven't been exactly happy with the way Apple waves around its "sharp stick" (with all its market prowess). Would anyone sign on for this sort of deal?

According to Media Memo, for now the answer is no. MediaMemo does say, however, that if anyone would jump first, it would be Disney, with its close ties to Apple CEO Steve Jobs. Apple would reportedly like to launch this in 2010.

Here's the thing: as I've said before, we have more companies pitching more content via our broadband connections. Yet we also have more companies pitching capped usage at us. You can't have it both ways.

Although, there's always heading down to the coffee shop to use some of the bandwidth, along with a cup of joe, I suppose.

Monday, November 2, 2009

How to Monetize Your Free Website

For some time now I have been aggressively marketing my Geocities website
without the prospect of any financial return. The site is content based so I did
not expect to generate any product sales and neither was I able to lure potential
sponsors.  

   But that has quietly changed. Google has decided to reward webmasters with
quality free websites the chance to rake in some cash for their hard work.Google’s contextual advertising program Adsense has been around since June
2003. Back then the program was open only to webmasters with their own
domain names and many quickly took up the opportunity to cash in on their
labor of love sites.

When the Big G announced that they were expanding Adsense to accommodate
free sites, some people scoffed at the idea because they believe that freebie
sites are full of junk.

I first learnt of this move while browsing around a few webmaster forums and to
my surprise some persons were against this move by Google. I believe that
Google’s intention is to bring in as much as possible quality websites under the
Adsense Umbrella.

My first application for Adsense was rejected and I got an explanation stating
that my site was still under construction. I thought that this was a mistake so I
reapplied the same day and got accepted. Right away I was able to log in to my
account and start putting the code for the ads on my pages.

The control panel is easy to understand and Google provides stats and figures in
order for you to track your performance. You can also add Adsense for search
where visitors can search the web or your site and you get compensated
everytime someone clicks on the ads displayed.

Developing content sites is key to success in Adsense. Why? Because Google’s
technology uses the content of each page to guess which ads are most suitable.
The higher the quality of the content, the higher quality and paying ads you will
attract.

Please note that getting accepted into Adsense does not guarantee that you will
receive a check from them. Your success depends on many factors.
Some of them include the number of visitors, the placement of the ads, the
value of the keywords on the page where the ads are shown and how many
persons who will clickthru on the Adsense ad panel.